55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.

"This is a meditation on the werewolf and the thoughts running through his head as he’s about to violently turn. But in his most agonizing moment, he is not alone. His love is there, aware of her certain death, but willing to wait for whatever may come. 'Until I Turn; will not take love away.' 　　"We were excited to have the opportunity to work with artist/musician Matthew Shelton. His distinctive visual style combines the literal and the implied themes of Luna de Bestia— transformation, cursed love and the bliss of the Void."

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During a family weekend in the Swedish wilderness, 17-year-old Victor draws closer to his beautiful, cancer-ill aunt, but fails to notice the wary eyes with which the rest of the family watches her.

During a family weekend in the Swedish wilderness, 17-year-old Victor draws closer to his beautiful, cancer-ill aunt, but fails to notice the wary eyes with which the rest of the family watches her.

Four young people in Mexico City travel the country seeking to reclaim pre-Colombian spiritual knowledge for themselves.

What drives someone to resist accepting a loss? After a suicide attempt, writer Marcos Aguirre is admitted to a psychiatric hospital, where his only companion is Julieta, his wife who died a year earlier. Urged by Mariana, a former patient, to resist treatment, he clings to Julieta?s presence. But when medication silences her voice, Marcos begins to sense what he believes are her signals, pointing to an unresolved past.